Artown Executive Director Beth Macmillan shares the Artown story at the 6^th annual Cultural and Heritage Tourism Symposium Jan. 27 – 29 in Chico, Calif. The session she leads focuses on arts and culture as an economic tool to revive a region, much the way Artown did in Reno. The symposium, produced by the California Cultural and Heritage Tourism Corps, provides educational and networking opportunities to build innovative tourism partnerships, find worthwhile funding opportunities in a challenging economy and collaborate with partners for more profitable marketing exposure.

Check out the details on the California Cultural and Heritage Tourism Corps site.